Dyeal turnsgorgeous colour into unapologetic profit.
A luxury profit engine, AI Hair Shade Brain and Video Studio that shows you exactly what each chair could be earning, then designs safe, high-ticket colour journeys and social content your clients will brag about.
Currently opening a small, hand-picked beta list. No spam, no random sales calls.
Your colour chairs are worth more than your menu.
Slide the numbers and see how much soft, quiet money is sitting in your columns — before you change a single product line or discount anything.
Who are we talking to?
Just for vibe. We're not doing weird rent maths here, just helping you feel the scale.
Target uplift: £20 per colour client
Think toners, glosses, luxury treatments, upgrades — things that keep the hair healthy and the ticket happy.
Extra colour profit / week
£320
Before product cost & tax, but still a good sanity check.
Extra colour profit / month
£1,386
Using 4.33 weeks per month because calendars are rude.
Extra colour profit / year
£16,640
This is the number most salon owners avoid. Don't.
Example Dyeal subscription
£39 / month
That's roughly 35.5x return on the extra profit Dyeal unlocks in this scenario.
Apply for private beta access.
We're inviting a small circle of salons who care about hair health, bougie colour and their bottom line. Share a few details and we'll line up a profit fitting for you.
How Dyeal slips into your salon.
No clunky “new system”. Just a soft layer that sits on top of how you already work, making every colour choice, quote, rebook and reel a little more intelligent — and a lot more profitable.
1. Profit reading
We take your real prices, columns and colour habits and show you what each chair could be earning — without extra clients or discounting.
2. AI shade strategy
Our Hair Shade Brain blends tech with real hair rules — previous lightening, condition, lifestyle and budget — to suggest safe, high-ticket journeys clients can actually live in.
3. Soft systems, strong money
From quoting to rebooking and social content, Dyeal makes the “what shall we do?” moments feel curated and consistent — so profit stops depending on who's on the floor that day.
Built for owners, obsessed over by solo girlies.
Salon owners
- Turn every chair into a clear profit line, not just a vibe.
- Give your team a framework for upgrades that still respects hair health.
- Spot who's quietly printing money — and who needs support.
Solo stylists & suites
- Charge like the experience you actually give.
- Build dreamy, multi-appointment colour journeys clients rebook into.
- Make sure every extra bowl and gloss is paid for, without feeling salesy.
Soft little money snapshots.
These are example scenarios so you can feel the scale. Dyeal runs the real maths on your prices, clients and columns.
Solo colour specialist
4 colour clients / day · 4 days / week
Before Dyeal: £4,800 / month
With Dyeal (+£22 uplift): £6,208 / month
Extra profit: £1,408 / month
Boutique 4-chair salon
3 colour clients / chair / day · 5 days / week
Before Dyeal: £19,200 / month
With Dyeal (+£18 uplift): £23,520 / month
Extra profit: £4,320 / month
High-end 6-chair colour bar
5 colour clients / chair / day · 5 days / week
Before Dyeal: £72,000 / month
With Dyeal (+£25 uplift): £87,000 / month
Extra profit: £15,000 / month
Examples only. Your own numbers will look different once Dyeal runs on your real menu and columns.
Client Shade Brain.
A soft little quiz you can use in-salon or send ahead of appointments. It listens to their hair history, lifestyle and budget, then suggests shades and journeys that feel luxe and realistic.
Questions, answered softly.
Is this another booking system?
No. Dyeal sits on top of what you already use. It's a brain, not a calendar — focused purely on colour, pricing, video and profit.
Do I need to understand AI?
Not at all. You give Dyeal the inputs; it quietly handles the clever bits and hands you clear numbers, suggestions and content.
Does this replace my colour brand?
No. Dyeal plays nicely with the brands you already love. It helps you use them more profitably and more consistently.
Is it safe for compromised hair?
Dyeal is built around respecting hair condition. The Shade Brain considers previous lightening, depth, tone and lifestyle so you're not pushing fragile hair past its limits.
Our founder promise.
If, after your first month with Dyeal, you don't feel clearer and more confident about your colour profit, you can step away — no hard feelings, no awkward emails. We're here for long-term salon relationships, not quick cash grabs.